Key Takeaways
- The Georgia plant will produce connected tyres using Pirelli Cyber Tyre technology.
- The Cyber Tyre system combines sensors, software, and vehicle data processing.
- The Georgia facility includes a dedicated research and development center.
- Pirelli has operated in Georgia for more than 20 years.
- The Cyber Tyre system exchanges real-time data with vehicle electronics.
Pirelli has expanded production of its connected Pirelli Cyber Tyre technology at its manufacturing facility in Georgia as the company increases its focus on smart mobility and vehicle data systems in the United States. The move strengthens the company’s presence in advanced automotive technology while expanding local production for the North American market.
The company said the Georgia facility will now handle production of tyres equipped with Cyber Tyre technology, which combines embedded sensors with software and vehicle communication systems. The expansion also reinforces the role of the United States in Pirelli’s broader technology and manufacturing strategy.
Georgia Facility Becomes Key Centre for Connected Tyre Production
The Georgia plant already produces advanced tyre solutions for high-value vehicles and motorsport applications. With the addition of Pirelli Cyber Tyre manufacturing, the facility will also support the growing demand for connected vehicle systems in the region.
Pirelli presented the Cyber Tyre system during the SelectUSA Investment Summit organised by the United States Department of Commerce. The company described the technology as an important part of future smart mobility systems and connected transportation infrastructure.
According to the company, Pirelli Cyber Tyre is designed to collect information directly from sensors placed inside tyres. The system processes this information through proprietary software and algorithms before communicating with vehicle electronics in real time.
The connected system can support multiple vehicle functions, including driving controls, safety systems, and data exchange with connected infrastructure. Pirelli stated that the technology is intended to improve driving performance and increase safety through continuous data monitoring.
The Georgia facility also contains a dedicated research and development center focused on advanced tyre technologies. The company said this strengthens the role of the site in product innovation and future technology development.
Connected Vehicle Demand Continues To Grow
Pirelli stated that demand for connected automotive systems continues to increase as vehicle manufacturers expand digital mobility features and intelligent transportation technologies. The company views the United States as an important market for connected mobility because of the rapid adoption of digital vehicle systems and smart infrastructure.
The Pirelli Cyber Tyre system represents a combination of hardware and software technologies that work together with vehicle electronics. Pirelli explained that the system can provide continuous information about tyre conditions and vehicle interaction while supporting integrated driving systems.
The company also noted that connected tyre technology may become increasingly important as automotive manufacturers continue developing advanced mobility platforms and intelligent driving solutions. Real-time communication between tyres and vehicle systems could support improved operational performance and monitoring capabilities.
Pirelli has maintained operations in Georgia for more than 20 years. The facility remains a major manufacturing and development location for the company’s North American operations. The latest expansion adds Pirelli Cyber Tyre production to the plant’s existing advanced manufacturing capabilities.
Company executives said the expansion reflects ongoing investment in connected automotive technologies and advanced manufacturing systems. The move also places greater focus on integrating software-driven vehicle technologies with tyre production and automotive safety systems.
The Georgia operation is expected to continue supporting research, manufacturing, and development activities related to connected mobility technologies as demand for intelligent automotive systems expands across the transportation sector.
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